T-Birds Announce "From the Heart" Campaign to Feed Essential Workers

Apr 29, 2020

T-Birds’ Charitable Foundation to work with local restaurant partners to feed essential workers at ten locations across western Massachusetts

Campaign will begin with donations to the Food Bank of Western Massachusetts and Holyoke Medical Center

Springfield, MA- Today, the Springfield Thunderbirds Foundation announced the start of its “From the Heart” campaign, which will feed essential workers at non-profits, medical facilities, and public safety organizations over the coming ten weeks. The campaign kicked off today with monetary donations of $500 to both the Food Bank of Western Massachusetts and Holyoke Medical Center. Holyoke Medical Center will use the funds to purchase food for its medical staff.

“We are excited to announce our ‘From the Heart’ campaign and we are honored to support our first two recipients. Food insecurity during this time is a serious issue and the Food Bank of Western Massachusetts is leading the charge to combat this across the region. Holyoke Medical Center has also stepped up in a big way for the residents of Holyoke and has gone the extra mile in treating our Vets in the Holyoke Soldier’s Home. We are truly grateful for all these two organizations are doing for our community,” said Nathan Costa, President of the Springfield Thunderbirds.

The announcement of the “From the Heart” campaign comes on the heels of successful food deliveries to Mercy and Baystate Medical Centers in mid-April. Stephen Cincotta, a member of the Thunderbird’s local ownership group, saw the impact these donations had on frontline medical staff and reached out to the T-Birds Foundation with a generous donation to extend the program to other organizations in western Massachusetts.

“When I saw the reaction of the doctors, nurses, and other hospital staff to the food deliveries and their pictures with Boomer, I knew we could be doing more to spread a little joy and good will to others on the front lines of this pandemic. I am proud to support the work of the T-Bird’s Foundation and grateful to the men and women who are working every day to keep us same from harm,” said Cincotta, President and CEO of Clinical Research Management Group (CRMG).

With the campaign’s launch, the T-Bird’s Foundation will deliver food to a new organization each week for the next ten weeks to thank front-line workers making an impact in the community. The Foundation broadened the reach of its program to recognize the many diverse fields that are contributing the fight against COVID-19.

“During this time of great need in our region, we are extremely grateful to the support we have received across the community to help our neighbors at risk of hunger,” said Jillian Morgan, Corporate Relations Officer for the Food Bank of Western Massachusetts. “The Food Bank of Western Massachusetts remains committed to feeding all of our neighbors in need and is taking proactive steps to protect those who rely on our services. Your support keeps meals on the table during these challenging times.”

Meals will be sourced from many of the T-Birds corporate partners, including the 99 Restaurant & Pub, Buffalo Wild Wings, Theodore’s Booze, Blues & BBQ, Krazy Jake’s, Frigo’s Foods, Texas Roadhouse, Burger King, Kentucky Fried Chicken, Dunkin’ Donuts and Nathan Bill’s Bar & Restaurant.

Individuals interested in supporting the campaign can contribute to the Thunderbirds’ Foundation directly

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